AUGUSTINE JEWELS – EXTRAORDINARY GEMSTONES, EXQUISITE DESIGNS
April 3, 2019
Shortlisted for Mono-Brand Retailer of the Year 2019, Augustine Jewels is a British luxury jewellery brand specialised in handmade fine jewellery. Extraordinary gemstones are hand selected and transformed in exquisite designs for bespoke jewellery pieces or travel-inspired collections.
Founded in 2012 by Alexandra Morris Robson, Augustine Jewels aims to captivate, delight and inspire with its jewellery. The journey of each piece starts from hand-drawn designs and ends in the experts hands of craftsmen with knowledge and expertise coming from generations in the jewellery industry. The traditional techniques used in the making process lead to Augustine Jewels’ style, which is classic with a contemporary twist, ending in polished and refined jewellery.
Augustine Jewels’ ready-to-wear collections draw inspiration from the designers’ extensive travels and the beautiful sights encountered along the way. Where some would document their travel memories by taking photographs, Alexandra takes an alternative route by immortalising her memories into jewellery. Each collection is inspired by a luxury travel destination and represents a place, a discovery, its beauty and most importantly of all, its precious moment. For example, you can lose yourself in the cobbled streets of romantic Paris with their Parisian Collection, enjoy the view of the pastel-coloured houses and deep blue sea of Portofino with their Portofino Collection, or sail to the cool blue waters of the Arctic thanks to their Arctic Collection. Go to www.augustinejewels.com to discover all the destinations visited by Alexandra and how she transformed her travels in jewellery collections.
In addition, Augustine Jewels provides a luxury jewellery bespoke service. By personally meeting with clients, Alexandra starts to work from their ideas and involves the customers in the making process guiding them step-by-step. Clients have the chance to choose the gemstone that captivates them from a curated selection and see their jewellery coming to life. In fact Alexandra studied Bespoke Jewellery Design at the Gemological Institute of America and became an Accredited Jewellery Professional, thus her passion as gemology expert is to find the right stone for every jewel she designs. She puts a lot of care in sourcing gemstones from global markets and hand-picks the best ones from her trusted suppliers in London. Gemstones are truly at the core of the business, this is why Augustine Jewels holds exclusive gemstone talks both at the shop or at private clubs on a monthly basis. In these special evenings clients have the opportunity to gain knowledge on gemology while enjoying themselves and their glass of champagne with a tight knit of high net worth individuals.
In just seven years this brand scale up facing big brands such as Pandora, Swarovski and Thomas Sabo in the run for Mono-Brand Retailer of the Year 2019 by the UK Jewellery Awards. Every year the brand is shortlisted in different categories by the UK Jewellery Awards and in 2017 was shortlisted for Jewellery Designer of the Year 2017. The key of growth has been the search for beauty and excellence, as every step of the process is thoroughly monitored and the finished product tailored to each client. The attention to the customer is highly valued at Augustine Jewels, many clients stop at their Notting Hill flagship store for a cup of tea or private events. You can also find Augustine Jewels online at www.augustinejewels.com or follow them @augustinejewels on social media.
By Cristina Gallo, from the Award Winning Jewellery Designer Augustine Jewels