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King of Soho Variorum premieres a new 5cl variant in time for picnics and outdoor summer fun!

July 16, 2019

The King of Soho Variorum Gin is launching a new 5cl variant of its popular pink berry edition this ‘picnic’ month (July 2019) as the perfect ‘mini me’ for the discerning gin lover.

The tasty miniature premiered at the Winners Night of the Comedy Women In Print awards where The King of Soho sponsored the Comedy Fiction by a Published Female Writer award.

The King of Soho Variorum Gin – crafted in the heart of London, with a hint of pink, notes of fresh strawberry and floral chamomile perfectly complement the classic juniper and citrus flavours of the original King of Soho London Dry recipe.

The King of Soho is available from a range of popular retailers and top bars nationwide; the new 5cl variant will be available from selected partners mid July.

For further press information, samples, and interviews with co-founder 
Alex Robson, contact Kerry Milliken (kerry@eyepr.co.uk, 07799 714006) or Emma Carboni (emma@eyepr.co.uk, 07710774531

The King of Soho London Dry Gin, 42% ABV, RRP £34.95 (70cl)
The King of Soho Variorum Gin, 37.5% ABV, RRP £33.50 (70cl), RRP tbd (5cl)

The King of Soho is owned by West End Drinks Ltd, a truly independent spirits company, co-founded by Alex Robson and Howard Raymond, son of entrepreneur Paul Raymond.

The King of Soho London Dry Gin is a super-premium bespoke gin that features no less than 12 botanicals including juniper, grapefruit peel, sweet orange, coriander, angelica root and cassia.

The King of Soho Variorum Gin, is a pink berry edition of the original London Dry; notes of strawberry complement the classic juniper and citrus flavours of the original recipe.

Paul Raymond helped Soho to become an area rich in creativity, music, art and modern culture, as well as playing a pivotal role in the cultural and social liberation of British society. Raymond died in 2008, aged 82.

The brand essence is creativity, hedonism and non-conformity.

It is distributed in the UK and Ireland by Hi-Spirits.

For more product information visit King of Soho Drinks

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