New Alfa Romeo Partnership is a Cut Above

June 23, 2017

With heatwaves, thunderstorms and office air-conditioning to contend with, the summer months can pose a serious sartorial challenge.

British tailor Hawes & Curtis has teamed up with Italian car legend Alfa Romeo to create a stylish solution with an all-weather, high performance concept suit – a tailoring first.

Inspired by the Alfa Giulietta and its unique D.N.A driving mode selector, the suit combines luxurious Italian wool with a water resistant finish and a breathable mesh lining inside the jacket to regulate body temperature, so it’s perfect come rain or shine.

Alpha Romeo Hawes & Curtis

The concept outfit, which also features a lady’s shirt, takes style cues from the Alfa Giulietta’s honeycomb grille and contrast red stitching.

Designed to meet the needs of the modern professional, Hawes & Curtis models donned the Italian-made suit and the unique women’s shirt for a photo shoot in central London, with Canary Wharf as the backdrop.

Alpha Romeo Hawes & Curtis

Completing the high-end, bespoke look was an array of essential Giulietta accessories, including a tie, pocket square, cufflinks, lapel pin and tie slide – all complete with Alfa Romeo’s iconic logo.

The women’s shirt featured the fluid lines of the car which was echoed in the soft curvatures on the collar and bib. The characteristic red highlights along the bumper and interior upholstery were also reflected in the contrast stitching on the bib, the trim inside the collar and the metallic buttons.

“The limited edition pieces are inspired by the Giulietta’s refined design features and performance,” explained Hawes & Curtis designer, Kate Regan.

“Beautiful details such as the fluid lines of the car and the characteristic red highlights along the interior upholstery are echoed in the garments.

“I designed the items having in mind the corporate professionals who appreciate sleek design, attention to detail and impeccable quality.”

Alpha Romeo Hawes & Curtis

Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women.

Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has been a Jermyn Street shirtmaker for more than 100 years. Opening its first store in the Piccadilly Arcade, it’s well known for introducing the backless evening waistcoat and the Windsor collar.

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