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Soccer Legend Cristiano Ronaldo & Herbalife Launch CR7 Drive Sports Drink 

October 22, 2015

Written by our fitness expert Rachel Evans 

Global nutrition company Herbalife has teamed up with global soccer legend Cristiano Ronaldo with the launch of Herbalife’s premiere sports drink: CR7 Drive to ‘Keep Athletes Fuelled’.

“Herbalife understands how critical nutrition is for my performance,” said Cristiano Ronaldo –  forward for Real Madrid C.F.

“Working with dedicated Herbalife sports science staff to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like.  I look forward to helping athletes around the world understand how nutritious products can help them perform”.

As Ronaldo’s official nutrition sponsor, Herbalife has been committed to the athlete both on and off the field and CR7 Drive was designed to optimise his performance and aid his nutritional needs.

“Cristiano Ronaldo takes nutrition very seriously and recognizes how a proper diet in combination with select nutrients can help bolster performance,” said Michael Johnson, chairman and CEO, Herbalife.

“We developed CR7 Drive specifically for and with Ronaldo, but his needs are not all that different from the everyday athlete or fitness enthusiast, and we are honoured to make CR7 Drive available to athletes at all levels”.

A team of Herbalife professionals workswith Ronaldo to help him optimize his day-to-day nutrition, training and performance on and off the football pitch.  It was in this collaboration that CR7 Drive was born.

CR7 Drive is free from artificial flavors or sweeteners, with less than 100kcals per serving.  Light tasting (Acai berry flavour) and refreshing, containing vitamin B12, this carbohydrate-electrolyte solution helps athletes rehydrate before and during exercise.  It supplies carbohydrates and replaces what is typically lost in sweat, including key electrolytes.

As a bikini athlete, I have tried the Herbalife CR7 Drive sports drink taken during my gym training sessions.  It tastes so good, is also really refreshing and is also perfect for any sports that significantly increase the heart rate.

Like all Herbalife24® products, CR7 Drive has been tested for banned substances in sport (LGC sports anti-doping lab).

Cristiano Ronaldo’s blistering speed and deadly eye for goal, have seen him become a pivotal figure in modern football.  His on-pitch career to date has seen Ronaldo playing six seasons at Old Trafford, scoring over 110 goals, and he collected nine domestic and international trophies.

By 2009, Ronaldo was the figurehead of Portugal’s international side and proudly wore the captain’s armband.  He was also the world’s then most expensive footballer following a move from Manchester to Real Madrid.

As the talisman of a Galácticos side Cristiano has reached the pinnacle of the game.  With three World Player of the Year honors, two Champions League medals, plus a slew of league titles and scoring records for both Manchester United and Real Madrid, Ronaldo has secured his standing as a legend of the game. He is also the only player to have won the European Golden Shoe four times.

Herbalife CR7 Drive Sports Drink is available online at www.herbalife.co.uk

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