March 12, 2020
Eureka! Handcrafted diamonds at your doorstep; design your own bespoke diamond ring
Introducing The Orange River, the online custom diamond service. Inspired by South Africa’s Orange River, in which the Eureka Diamond, South Africa’s very first diamond was discovered, we introduce to you The Orange River diamond company. With an aim to make the luxury experience of shopping for diamonds achievable from the comfort of your own home, The Orange River has launched a unique online service where customers are able to select or design the diamond ring of their dreams that can be shipped directly to their door all within a matter of weeks.
Lose the middleman and expand your jewellery collection with a rare, natural stone that is completely exclusive to you. The clarity and quality of the natural diamond that The Orange River can offer are undeniably unique. Or design a sparkling lab-grown diamond ring from scratch to treasure forever. The lab-grown diamond shines just as bright as naturally mined diamonds yet created at a fraction of the price.
Each and every step on The Orange River is totally personal, ensuring that the customer is at the heart of the creation process. Offering both premade and custom diamond rings, The Orange River’s unique online shopping experience is suited to all.
The Orange River was founded in 2019 by siblings Mike and Giulia Smith. Working with their team’s collective thirty years of experience in the diamond industry, The Orange River’s personalised online service aims to revolutionise the memorable and intimate experience of selecting a dream diamond ring.
The Orange River also provides a level of education to its customers along the way. Did you realise that there is a choice when it comes to buying your diamond; as Laboratory Grown Diamonds have entered the market as a more affordable option to Natural Diamonds? We decided to offer both, letting you decide which is best for you as no one else is making a fair comparison between the two. Each has their own individual strengths. Natural Diamonds have a heritage that comes from being a natural product, coming from deep within the earth’s crust and taking billions of years to get to us. Laboratory Grown Diamonds may lack this drama, but they are sustainable and quite simply, allow you to buy a real diamond for less money.
“With The Orange River, we felt we could create a unique online experience and revolutionise the industry, not only by providing the opportunity for consumers to be a big part of the creation process but also to educate customers on the origins and benefits of both lab-grown and natural diamonds in order for them to make an informed decision on the perfect diamond ring for them.”
The Orange River is more than just an online shop. We understand that choosing a diamond ring is an extremely personal and joyful experience. It’s important to us that we know where all our diamonds come from. Our diamonds come with a certificate of Authenticity and all our suppliers have been verified as conflict-free.
W: The Orange River