L-Originale – Luxurious & Traditional Balsamic Vinegar of Modena

November 21, 2017

L-Originale is a luxury-oriented foodtech start-up based in Modena (Italy) with a goal to combine tradition with innovation and bring their original Balsamic Vinegar of Modena to the forefront of the market through online projects, worldwide.

Balsamic vinegar is a centuries-old niche product, the value of which is sometimes underestimated.  Despite this, Traditional Balsamic Vinegar of Modena is one of the most promising Italian products, destined for the global market thanks to its excellence.  It has always been very difficult to commercialize this product due to the high costs that this activity forecasts – in fact Modena is the only place in the world where you can produce Traditional Balsamic Vinegar (of Modena), thanks to adequate climate conditions and in order to respect the PGI and PDO labels.

The most important characteristic of Balsamic Vinegar is ageing.  It is during the long ageing process in a set of barrels made of different types of wood, that Traditional Balsamic Vinegar acquires its amazing and distinguishing features: the characteristic fragrance, with an evident but pleasantly harmonious acidity; the glossy, richly deep brown colour; the sweet, sharp, well-balanced flavour (savoury, generously full-bodied but with velvety undertones) and a density expressed in the proper degree of smoothly-flowing, syrupy consistency.

L-Originale sells Traditional Balsamic Vinegar characterized by an ageing process between 8 to 30 years.
In terms of production of Traditional Balsamic Vinegar of Modena, there are rituals that have been handed down through centuries, making it more and more precious as time goes by.  It is a unique, exclusive, luxurious product, as only approximately half a litre of vinegar can be obtained from four to five barrels each year, so the process is rather long.

Moreover, it’s interesting to know that a lot of important figures, such as the Royal Family of England, actually have their sets of barrels in vinegar cellars in Modena, in fact Balsamic Vinegar perfectly combines with several types of food, from ice-cream to strawberries or steak, and it gives these dishes a special touch of actual exclusivity.

Most importantly, the truly unique selling point of Traditional Balsamic Vinegar of Modena is that it is something totally different from what you may find at a supermarket, or from what you may be accustomed to when you think about, hear or read the words “Balsamic Vinegar”.

You may not think of Balsamic Vinegar as a product of excellence, but Traditional Balsamic Vinegar of Modena is the scent of tradition, a product which has been produced through years and years of processing and ageing, resulting in this luxurious product, which cannot be produced by everybody.  Traditional Balsamic Vinegar is actually a deluxe product, which is very rare to find in its purest form.  Consequently, this is the starting point of L-Originale’s project.

The main aim of this foodtech start-up was to highlight the importance of tradition and excellence through innovation.  The main innovative step is that it has brought a small reality, which was not known by many people (only some in Modena), to an online market that is potentially easier to reach and now available all over the world.

L-Originale exclusively selects the best local vinegars due to the fact that the staff has huge knowledge and awareness of the territory, not only thanks to the love towards tradition, but also thanks to the huge passion about travel, which leads the company to explore and look for the best and rarest of gems of the region, in order to make them available online.

The company has always cultivated its passion for travel, new experiences, new tastes and new cultures, considering that moving away from its original territory gives even more awareness of traditional treasures and of the abundance of its excellent products.

The origins and the roots of the enterprise are, in fact, always reflected in all the promoted products. L-Originale’s project has developed precisely because of the awareness of the fact that these delicacies haven’t been adequately valued and promoted.

L-Originale’s online blog ( deals with the world of Traditional Balsamic Vinegar of Modena in all its nuances. It is international-oriented and it also engages the regular publication of recipes with Traditional Balsamic Vinegar: here, you can find any type of Italian treats, from first plates, to desserts, to cocktails and so on.  In this way you can surprise your guests with the perfect combination: real Italian tradition and Traditional Balsamic Vinegar.

The company offers a range of products based on two lines of Traditional Balsamic Vinegar of Modena: the “Classic Line” and the “Inspiration Line”.  On the one hand, the “Classic Line” refers to those who are not open to compromises and absolutely demand excellence.  On the other hand, the “Inspiration Line” is for those who don’t want to give up on quality, it is in fact still top-quality, and at the same time it is more affordable than the classic line.

Moreover, L-Originale offers to “Luxuria Lifestyle” readers a discount of 30% on its products that are most definitely worth testing and of course, come highly recommended.

Please click on the link to find out more and download the coupon.

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