April 8, 2022
Lorna Jane – The Activewear Empire
The Global Brand Empowering Women Through Active Living.
Activewear empire Lorna Jane is inspiring women globally to realise their potential through active living. Created by women, for women, the founder Lorna Jane is a well-being icon, bringing her passion for life to empower women everywhere through the daily practice of ‘Move, Nourish, Believe’.
Making a global impact with a movement that is being embraced by millions of women worldwide, Lorna Jane is proud to remain an independent and family-run company to this day. With a mission to create the best Activewear on the planet, each sustainably produced item effortlessly blends fashion with function and is performance tested on real women. Lorna Jane does this by spending hours mimicking how their audience moves their bodies to ensure each piece encourages the women that wear them to become a fitter, faster and stronger version of themselves.
Lorna Jane Clarkson who was born here in the UK, established the Australian designed brand in 1989 when she sewed her first one-off design at home after years spent trying to find things that didn’t exist in the marketplace. An Aerobics instructor and frustrated with the workout fashion of the 1980s, it was then that she started to develop products that she loved to wear in her own active life. Creators of the term ‘Activewear’, Lorna and her team have been dedicated to challenging the perception of fashion; evolving her vision into an iconic and innovative new category she calls ‘Women’s Technical Fashion’.
With an ongoing goal to change customer’s attitude to shopping, at Lorna Jane they believe that sustainability is not a luxury, but the future. Driven to ensure that their communities, the planet and environment are just as healthy as the women that wear their active wear, they encourage their community to say no to fast fashion as a way of making a positive move forward towards sustainability.
They do this by transitioning out single use plastics, developing recycled fabrics, souring reusable and sustainable materials, using soy-based inks, water-based varnish, chlorine free pulps that have FSC and ISO credentials in environmental sustainability and Responsible Foresty Practices, and keeping unnecessary trucks off the roads to reduce emissions. Responsibly produced, Lorna Jane is proud of the long-term partnership they have nurtured with their ethical Australian-owned and managed manufacturing group which is a WRAP (Worldwide Responsible Accredited Production) certified business. This ensures that they partner exclusively with a manufacturer that aligns with their core brand ethos.
Starting as a passion to deliver unique and inspiring designs to fellow gym lovers, today Lorna Jane is an international movement with over 140 stores globally and a connected community of over three million women embracing Lorna’s personal philosophy of Active Living. Transforming the way women think and feel about being active, choose from Lorna Jane’s core Essentials range that offers premium activewear staples that can be worn season after season. This staple range showcases three signature fabrics: the trademarked ‘NOTHING 2 SEE HERE’, the high-performance ‘LJ Excel’ fabric and BARE MINIMUM – their lightest, buttery soft fabric. Items available in the Essentials range include a wide range of sports bras, tops and tanks, leggings and accessories between XXS up to XL. This coincides with their monthly collection of designs that features limited edition styles.
Prices for tanks start from £26, £43 for sports bras, £63 for leggings and £8 for accessories. For more information visit lornajane.co.uk and follow them on Instagram @lornajaneactive.
Lorna Jane is also launching their Reflective Night Cat Print! This exciting new abstract animal reflective print invites ladies to play by day, run by night in. Designed to reflect the light from car headlights to keep you safe and visible on your early morning or late-night runs, or stand out under the studio lights – simply turn down the lights and with a little movement, the light will bounce off this new material so it glows in the dark.
W: Lorna Jane
Written by Kaya Cheshire for Luxuria Lifestyle London and International