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May 2, 2019

“Pink Gin” is the drink de jour (again)

Gin Lane 1751 was the first gin producer to pioneer authentically-made “Pink Gin”, with its “Victoria Pink” gin, and is now one of the best-selling, within a booming category. U.K. gin sales exceeded £2bn for the first-time in 2018, with “Pink Gin” cited as the fastest growing category. Gin Lane 1751 “Victoria Pink” is a small-batch, hand-crafted gin, made by one of the U.K.’s leading distillers – 8th generation gin-maker, Charles Maxwell of Thames Distillers. RRSP is £20.

We have the Royal Navy to thank for bringing this most delicious styles of gin to our attention. In the early 1900s, Angostura bitters was used to combat seasickness and it was added to the daily ration of gin, as a more palatable way to medicate. It was then brought back to England and became the fashionable drink of the upper classes throughout the Victorian age. Pink Gin has been referenced in literature throughout the 20th Century, most notably by writers Graham Greene, Somerset Maugham, John Le Carré and Ian Fleming. Traditionally, Pink Gin is one-part gin with a dash of Angostura and Gin Lane 1751’s “Victoria” Pink is made to these proportions.

RRSP: £19.99
Stockists: Aldi | Co-op | Selfridges | Amazon | Masters of Malt | The Drink Shop
W: Gin Lane 1751

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