February 12, 2021
Timing is everything: Watch expert bucks retail trend by opening flagship Mayfair store
Business is booming to such an extent for Diamond Watches London (DWL) that the luxury timepiece specialist has unveiled a flagship store in Mayfair’s exclusive Burlington Arcade.
Offering unrivalled availability to modern sports watches from the likes of Rolex, Patek Philippe and Richard Mille, DWL is a forward-looking addition to the historic retail destination’s portfolio of premium vintage boutiques.
Overseen by highly regarded watch expert Danny Shahid, known as @excellencebydanny to his 90,000 Instagram followers, DWL utilises its global network of thousands of contacts to source the most sought after watches in record time, bypassing the bigger brands’ notoriously long waiting lists.
DWL’s Head of Client Services, Danny Shahid, commented: “Covid-19 has had a colossal effect on the high street and some may question our timing, but having a physical presence in such an exclusive location will be extremely beneficial to our clients because we offer a personal service at the highest level. When restrictions allow, we go more than the extra mile for our customers, flying across the globe to secure the most desirable and rare watches at the right price in a matter of days. We are always open to sharing our knowledge on which timepieces are the most likely to offer a significant return on investment.”
Danny Shahid’s DWL shop in Mayfair’s Burlington Arcade is operating a strict Click & Collect service via bank transfer and appointment only, with pick-ups being carried out at a safe social distance.
DWL has more than 12 years’ experience in sourcing the big name watches that people want at that moment in time and staff are often asked for their expert opinion by fellow jewellers and retailers. Adept at anticipating trends, the luxury watch experts have immediate access to more than one hundred exquisite models, most worth between £10,000 and £40,000 but some with a value of up to £200,000. DWL has its own GIA Graduate diamond specialist and there is also an in-house workshop of watchmakers who authenticate the timepieces, as well as polishers and a servicing team.
Burlington Arcade has been showcasing the best in British luxury shopping for more than 200 years. Referred to as the ‘Jewel in Mayfair’, Burlington Arcade boutiques specialise in offering exclusive and rare goods and are safeguarded by the oldest and smallest police force in the country, the Beadles.
For more information about DWL please visit Diamond Watches London or visit DWL at 23, Burlington Arcade, Mayfair when restrictions allow. To find out more about Burlington Arcade, please visit Burlington Arcade