July 3, 2023
Blue Skies for Natural Highs! NEW sweet almond blossom fragrance
Branches of soft white almond blossom dance against a crisp blue sky. Delicate and sweet-smelling clusters of flowers represent new beginnings and the awakening of new life. It’s this idea of art as a sensual living experience and the ethereal view of nature captured within Van Gogh’s Almond Blossom, 1890 masterpiece that inspired our serene Sweet Almond Blossom home scent, crafted in collaboration with the Van Gogh Museum, Amsterdam. The concept of reimagining this iconic art through fragrance was a challenge that inspired our founder, Michelle Feeney and master perfumer Jerȏme Epinette. Through a pioneering and innovative approach, it has become a bestseller and created a desire and demand for a Sweet Almond Blossom perfume!
“Van Gogh’s art resonates with so many people of all ages around the world and my personal connection to this masterpiece has enabled me to reset and evolve my blue-sky thinking! To express his uplifting Almond Blossom masterwork in a fragrance is a massive gift.” Michelle Feeney, Founder Floral Street
Surrounded by nature with large blossom branches above Van Gogh painted from an unusual perspective, looking up and close-cropped. With brush strokes of varying shades of blue for a real-life sky, he brought these florals to life within his masterwork. Our master perfumer has now brought them to life in our ethereal eau de parfum creating an ‘other worldly’ mood through the power of scent, where fine art meets fine fragrance.
Vincent’s citation, “If one truly loves nature, one finds beauty everywhere” was the creative inspiration for our renowned ‘nose’ Jerȏme Epinette. As VP Fine Fragrance Perfumer at Robertet, protecting the environment is his second nature as they lead the world in sustainable, organic raw materials in perfumery. Their fragrance innovations are crafted around responsible sourcing that assures full traceability and security of supply, and they support communities globally through long-term relationships, contributing to the balance of their ecosystems.
“I was deeply inspired and moved by the iconic colours and emotion of this painting. For a simple subject, there was so much complexity and storytelling in the shapes and movement of the branches. I captured this dynamism with a sparkling top from natural pomelo and focused on the matcha and apple blossom in the heart for a clean, crisp but also lush floralcy, to emphasise the multi-dimensionality. I ended with creamy vanilla and woods in the back for signature and warmth”. Jerȏme Epinette, master perfumer.
Sweet Almond Blossom – enchanting, ethereal, sensuous, and hypnotic
A fruity, floral gourmand scent, with high 20% perfume oil, that’s a fresh take on nature’s masterpiece. Opening with a mouth-watering fruitiness from pink pomelo, juicy passion fruit, and zesty mandarin which floats over delicate clouds of apple blossom at the heart. A hint of matcha tea brings a fresh botanical greenness and deliciously creamy vanilla pairs with the nutty aroma of tonka bean and sweet, woody sandalwood.
Responsibly sourced hero ingredients:
• The cold-pressed extraction of natural pink pomelo peel brings a sparkling, citrus aroma through its soft and juicy pulp for a first fragrance impression.
• Delicate and blissful apple blossom blooms at the heart, with a beautiful fruity floralcy.
• The multi-faceted, creamy vanilla accord ensures scent longevity.
• Nutty and rich natural tonka bean brings undertones of caramel and a touch of almond.
• Sweet, sophisticated sandalwood creates an almost addictive, opulent aroma. Historically an overharvested ingredient, Robertet sourced from responsibly managed forests in the New Caledonia region and have instituted an intensive reforestation program replanting the trees in their natural habitat with no impact on the local ecosystem.
As responsible leaders in Beauty, we have been recognised globally for our eco-conscious packaging innovation. Each Sweet Almond Blossom 50ml and 100ml eau de parfum comes tucked inside a biodegradable pulp box, wrapped in an FSC-certified sleeve featuring close crops of Van Gogh’s masterpiece. Crafted from planet-friendly concepts of reuse, repurpose, recycle, and upcycle, these plastic-free boxes are created with high-quality recycled fibres and 100% natural renewable wood fibres from responsibly managed forests. Mixed with 20% upcycled takeaway cups, using ‘world first’ CupCyclingTM technology, they give new life to previously non-recyclable waste. Turning trash into luxury packaging there is around x1 used cup in every 50ml box.
The Sweet Almond Blossom fragrance launches on Sephora, Floral Street, and Van Gogh Museum, Amsterdam on July 3rd, 2023 followed by global retailers during July and August.