United Kingdom

Rolls-Royce Unmasks the Dawn’s Dark Side

July 5, 2017

Rolls-Royce has unveiled a striking new special edition of its Dawn convertible.

The customised Dawn follows Black Badge versions of the Ghost and Wraith and is designed to appeal to younger luxury car buyers.

Sporting a tuned version of Rolls-Royce’s 6.6-litre twin-turbocharged V12 engine, it produces an extra 30bhp than the standard Dawn, resulting in a handy 593bhp.

On the road, it means the Dawn Black Badge is capable of reaching 62mph from standstill in just 4.9 seconds, with an electronically limited top speed of 155mph.

 

Rolls-Royce has also created an entirely new exhaust system and introduced a ‘low’ button. Press it and the V12 emits a “menacing bass baritone”.

The gearbox, suspension, steering and brakes have all been reworked to create a more dynamic driving experience – a balance between a “perfectly stately Rolls-Royce touring experience at low speeds and a highly engaging drive when the driver seeks to ‘push on’”.

The Dawn Black Badge is presented in a deeply intense shade of black.  Apparently, multiple layers of paint and lacquer have been applied and hand-polished in a process that “amounts to the most exhaustive painting and polishing process ever used for a solid paint colour”.

The stealth theme continues inside with carbon fibre featuring tiny threads of aircraft grade aluminium, acres of black leather with orange highlights, a black canvas hood and a black leather rear deck.

Finally, the Spirit of Ecstasy has been transformed into a high-gloss vamp, finished in black chrome, while the ‘Double R’ signifiers on the Rolls-Royce badges are inverted in colour.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, added: “At the Geneva Motor Show in March 2016, Rolls-Royce presented a truly transformative moment on the luxury landscape – the introduction of a permanent bespoke family of motor cars called Black Badge, designed in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.

“Since its introduction, Black Badge has done much to attract a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Ghost Black Badge and Wraith Black Badge, the time is now right to add a new chapter to the Black Badge story.”

Rolls-Royce has not disclosed the official pricing for the Black Badge.  However, the standard Dawn starts at £264,000.

https://www.rolls-roycemotorcars.com/en-GB/home.html

Written by Luxuria Lifestyle UK’s Gareth Herincx

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